Last week Cambridge Resources exhibited at the National Hardware Show in Las Vegas, Nevada. The National Hardware Show is the "prime time & place for face-to-face sourcing, trading and learning for the $343 Billion dollar US home improvement and DIY markets." It is the source for products sold for the home, after the home is built and attracts a worldwide audience of more than 27,000 industry professionals[i]. (For more information about the show, please visit www.nationalhardwareshow.com/Show-Info/).
Every year Cambridge Resources proudly exhibits its premium industrial products to wholesalers & distributors and also to national hardware retailers. Cambridge likes to use The National Hardware Show as an opportunity to showcase our core products and also to debut new products and marketing campaigns. This way, customers—new and old—can see the latest and greatest Cambridge has to offer.
This year, Cambridge debuted its brand new retail branding and packaging design for their fantastic line of cable ties, Zipits. Zipits cable ties are manufactured to the same high quality specifications as the old Cambridge brand cable ties, but the packaging is far superior for the retail environment. The packaging redesign is important because it invigorates a product that most retailers don't typically think of as head-turning or overly exciting. Zipits changes that. They are anything but the typical cable tie. Zipits appeal to a wide range of consumers that include professionals, the typical DIYer, and also to less informed, hobbyist consumer. As expected, the response to the new Zipits look was overwhelmingly positive. Wholesalers, distributors and retailers who stopped by the Cambridge exhibition booth complimented the logo, packaging and overall feel of the design. Everyone agreed that was probably the most eye catching cable tie packaging they had ever seen. The Cambridge team was flattered and is now very excited to see the Zipits brand hit retail shelves across the country this year.
In addition to Zipits, Cambridge was proud to display its Stanley brand products. Cambridge has been the official Stanley licensee for cable ties, hose clamps, wire nuts, and electrical terminals since 2010 and is excited to continue the relationship this year as well.
At this year’s show, it was great that the entire Cambridge sales team was able to make it out and interact with all of the attendees. They all had a blast and were energized by the positive reception they had. Upon their return, they all agreed that whether they were talking to attendees about Cambridge brand products, Zipits, or Stanley everyone seemed genuinely excited to learn about all of the new things coming this year from Cambridge Resources. For this, we thank you.
If you met any of us at the show, please be sure to reach out to us with any questions or comments you have. Give us a call or email us. We’d love to hear from you!